About PT Sumber Rempah Unggul

International Buyers (B2B): Importers, distributors, food/beverage manufacturers, and similar entities.

Brand Archetype

Brand Personality

The Innocent: Emphasizing purity, authenticity, and trustworthiness rooted in Indonesian nature.

Honest, Natural, Authentic, Trustworthy

VISION

To be the leading spice exporter in Indonesia, globally recognized for premium quality, product authenticity, and sustainable business practices.

Vision and Mission PT Sumber Rempah Unggul

MISSION

1. Provide Premium Spices: To identify, manage, and distribute select authentic Indonesian spices adhering to the highest international quality standards, ensuring product purity and freshness reaches global customers.

2. Build Sustainable Partnerships: To establish and nurture long-term, mutually beneficial relationships with local farmers, international buyers, and all stakeholders based on principles of honesty, transparency, and trust.

3. Support Local Farmers: To empower Indonesian spice farming communities through fair trade practices, knowledge transfer, and support for sustainable agricultural methods, ensuring their well-being and environmental preservation.

4. Preserve Cultural Authenticity: To introduce Indonesia's rich spice heritage to the global market while preserving traditional methods and the stories behind each spice, making them more than just commodities.

5. Innovate for Efficiency: To continuously innovate within our supply chain, packaging, and export services to ensure optimal operational efficiency, timely deliveries, and maximum customer satisfaction.